The Effect of Live Broadcast Opinion Leader Attributes on Video Advertising Effects: Focusing on the SOR Model
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Business Convergence
Authors: Jie Liu, Mengze Zhang
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4413180837