Work

Do racial stereotypes influence consumer judgment of athlete expertise? The role of explicit information

Year: 2025

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-09-2024-0339

Authors: Youngmin Yoon, Minhong Kim, Shintaro Sato, Semih Sait Yilmaz

Institutions: University of North Texas, Waseda University, Bilkent University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4413193118

FWCI:

Cites: 57

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Related to: 10