Work

Attitudes toward direct-to-consumer healthcare service advertising and perceptions of information features: comparison of physicians and marketers

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-12-2024-0142

Authors: Sung-Yeon Park, Gi Woong Yun, Daniel M. Cook, Max J. Coppes

Institutions: University of Nevada, Reno, Renown Health

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: National Science Foundation

OpenAlex ID: W4413193483

FWCI:

Cites: 30

Cited by:

Related to: 10