Work

A Study on the Cultural Branding Strategy of K-Beauty Brands : Comparative Analysis of Sulwhasoo and Beauty of Joseon through Brand Identity Prism

Year: 2025

Type: article

Source: Journal of Contents and Industry

DOI: 10.55387/jci.2025.07.03.27

Authors: 성신여자대학교 뷰티산업학과 강사, Haeng-Eun Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413203438

FWCI:

Cites:

Cited by:

Related to: 10