Year: 2024
Type: article
Abstract: A prime issue that retailer's face today is in knowing the role of physical evidence on consumer's perception, and his or her resultant purchase behavior regarding goods and services.This is evident from the research works and
Source: Srusti Management Review
DOI: 10.63340/samt/00007
Author: Sinmoy Goswami
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4413205457