Work

Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-11-2023-0863

Authors: Qiang Xu, Yilong Liang

Institution: University of Science and Technology of China

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413221330

FWCI: 12.41

Cites: 116

Cited by: 7

Related to: 10