Work

Corporate social responsibility as a risk insurance strategy for sports sponsorships

Year: 2025

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-01-2025-0024

Authors: Stefan Walzel, Anton Behrens, Nicolas Reuland

Institutions: German Sport University Cologne, Leipzig University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413221945

FWCI: 1.795

Cites: 69

Cited by: 1

Related to: 10