Work

The influence of CSR on brand identity and consumer loyalty: how firms can benefit from their good deeds

Year: 2025

Type: article

Source: Annals in Social Responsibility

DOI: 10.1108/asr-07-2025-0129

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413224065

FWCI:

Cites: 1

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Related to: 10