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The Influence of Affiliate Marketing Strategies on Increasing Sales on E-commerce Platforms

Year: 2025

Type: article

Abstract: This research aims to determine the effect of affiliate marketing strategies on increasing sales on the E-commerce platform. The object of research is Wiralodra University students. The population of the sampling technique was 70 students. The data analysis technique in this study used simple regression. The results of the Pearson correlation value research between the Affiliate Marketing Variable and Increased Sales of 0.70, because the correlation value is in the range of 0.60 - 0.799, it can be concluded that the relationship between affiliate marketing and increased sales is Strong, which means that there is a positive relationship. positive and significant effect on increased sales.

Source: Business Accounting and Knowledge Journal

DOI: 10.31941/batik.v2i2.602

Authors: Indah Maulida, Agus Yudianto, Meddy Nurpratama, Nana Supriatna Sonjaya

Institution: Universitas Wiralodra

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4413231090

FWCI:

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