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Green Beauty: Exploring the Influence of Sustainable Marketing Strategies on Consumer Buying Behavior in the Cosmetic Products Industry With a Focus on Consumer Attitudes

Year: 2025

Type: article

Abstract: This study investigates consumer attitudes towards green marketing strategies within the cosmetic products industry, focusing on the dynamic interplay between sustainability initiatives and purchasing behavior.As environmental consciousness becomes increasingly ingrained in consumer values, this research explores the factors Green Beauty: Exploring the Influence of Sustainable Marketing Strategies on Consumer Buying Behavior in the Cosmetic Products Industry with a Focus on Consumer Attitudes

Source: INTERNATIONAL JOURNAL OF MANAGEMENT

DOI: 10.34218/ijm_16_04_009

Authors: R. Indira, V.Suresh Kumar

Institutions: Bharathidasan University, Rajah Serfoji Government College (Autonomous)

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4413238419

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