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Agile Interaction in Social Media and Brand Equity: A Moderator Effect using Smart PLS

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.907000225

Authors: Yuslina Yusoff, Intan Fatimah Anwar, Nur Haslina Ramli, Asma Shazwani Shari, Mariam Setapa, Mazlina Mamat

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413243387

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