Work

Driving location-based advertising success in hospitality apps: a synergistic analysis approach

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-06-2024-0913

Authors: S.R. Nikhashemi, Khaldoon Nusair, Michele Chiariello, Usamah F. Alfarhan, Ali Tarhini

Institutions: Oxford Brookes University, Florida Gulf Coast University, University of South Alabama, Northern Kentucky University, Sultan Qaboos University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413254152

FWCI: 5.335

Cites: 52

Cited by: 3

Related to: 10