Work

Exploring the effect of exaggerated informational signals on shaping paradoxical behaviors: evidence from cosmetic consumers

Year: 2025

Type: article

Study design: Observational Study

Source: Kybernetes

DOI: 10.1108/k-11-2024-3070

Authors: Xianglan Chen, Raviha Khalid, Naeem Akhtar

Institution: Beijing Language and Culture University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413256484

FWCI: 1.773

Cites: 109

Cited by: 1

Related to: 10