Work

The Convergence of Technology, Profitability, and Culture: Factors Influencing Chinese Gen Z Fashion NFT Consumers’ Journey

Year: 2025

Type: article

Source: International Journal of Costume and Fashion

DOI: 10.7233/ijcf.2024.25.1.019

Authors: Yu Sun, So Jung Yun

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Henan Office of Philosophy and Social Science, Education Department of Henan Province

Awards: G1377714181, G146762320, G6820796144

OpenAlex ID: W4413273089

FWCI:

Cites: 33

Cited by:

Related to: 10