Work

When things fall apart: Exploring brand hate in influencer endorsements

Year: 2025

Type: article

Study design: Observational Study

Source: Technological Forecasting and Social Change

DOI: 10.1016/j.techfore.2025.124321

Authors: Yan-Rong Pan, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Keng-Boon Ooi

Institutions: UCSI University, Adamson University, University of Jordan, Jaipuria Institute of Management, Swinburne University of Technology Sarawak Campus, City University of Macau, Korea University, Fore School of Management

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: UCSI University

OpenAlex ID: W4413276647

FWCI: 10.67

Cites: 110

Cited by: 6

Related to: 10