Business Development Strategy with SWOT Analysis Method at PT Jaho Mulya Sunjaya
Year: 2025
Type: article
Study design: Observational Study
Abstract: Digital marketing has become one of the most effective tools in increasing brand awareness, especially in the academic environment. This study aims to evaluate the effectiveness of digital marketing strategies implemented at Raharja University in increasing brand awareness among students and prospective students. The methods used in this study are surveys and quantitative data analysis, with the population of active students and prospective students who register. The results show that the use of social media and digital content significantly contributes to increasing brand awareness. This research provides important insights for the university in formulating a more effective and efficient marketing strategy.
Source: Journal Of Social Research
Authors: Amelia Mutiara Zahrani, Mochamad Heru Riza Chakim, Mulyati Mulyati
Institution: Universitas Raharja
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413304978