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From External Drivers to Environmental Outcomes: Understanding the Behavioural Pathways of Environmental Performance in Electronic Enterprises

Year: 2025
Type: article
Abstract: This study investigates how institutional pressure, media persuasion, green finance, and government support influence environmental performance in Chinese electronics manufacturing firms through the mediating role of e-waste recycling behaviour. Using a SEM approach on data from 503 firms, results reveal that government support, institutional pressure, media persuasion and green finance significantly impact environmental performance through e-waste recycling behaviour. As a result, the research contributes to sustainability literature, as it develops the SCP (Structure-Conduct-Performance) model taking a behavioral perspective and in a critical market, such as an emerging one.
Language: English
Subfield: Marketing
Open Access status: hybrid
OpenAlex ID: W4413337490
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