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Online Impulse Buying Analysis Reviewed From Shopping Lifestyle And Flash Sale Students Of Shopee Consumer UNPER

Year: 2024

Type: article

Abstract: The purpose of this study is to determine the influence of OnlineImpulse Buying Reviewed from Shopping Lifestyle and Flash Sale on Unper Shopee Consumer Students. The type of research used is quantitative, with a sampling technique, namely purposive sampling, with a total of 100 respondents. The data collection method in this study is a survey method using a questionnaire through a google form.The data analysis technique uses multiple linear regression through SPSS version 25. The results of the study showed that the variables of shopping lifestyle and sale flage had a partial and simultaneous effect on online impulse buying in students of the University of Struggle Shopee consumers.

Source: Multidisciplinary Journals

DOI: 10.37676/mj.v1i3.531

Authors: Neng Ririn Rindayani, Askolani Askolani, Arif Arif

Institution: Universitas Perjuangan Tasikmalaya

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4413357126

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