Work

E-Loyalty Strategies for Digital Healthcare Applications: A Case Study of Halodoc Users in Indonesia

Year: 2025

Type: article

Abstract: High rates of technology adoption, internet usage, and the demand for equitable healthcare are driving the rapid digital transformation of healthcare in Indonesia post-pandemic. The most popular telemedicine platform, Halodoc, is expanding as a result of this change, and it is helping to satisfy public needs by introducing comprehensive and practical service innovations. The goal of this research is to find out how E-Loyalty, measured by E-Satisfaction, is influenced by User Experience and E-Service Quality. We used a quantitative approach and used purposive sampling to select 400 respondents. The data was analyzed using SEM-PLS in conjunction with SmartPLS 4. The results demonstrate that E-Loyalty is directly influenced by E-Satisfaction and that User Experience and E-Service Quality both have substantial impacts on E-Loyalty. User Experience, E-Service Quality, and E-Loyalty are all impacted by E-Satisfaction. This suggests that Halodoc should put an emphasis on improving the user experience and the quality of their services in order to boost satisfaction and, in turn, encourage long-term loyalty. The significance of improving Indonesia's digital healthcare services cannot be overstated.

Source: International Journal of Social Science and Human Research

DOI: 10.47191/ijsshr/v8-i8-51

Authors: Dynda Nazwa Prameizuari, Arry Widodo, Putu Nina Madiawati

Institution: Telkom University

Language: English

Topic: Health, Technology, Consumer Behavior

Subfield: Health Information Management

Field: Health Professions

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: hybrid

OpenAlex ID: W4413358477