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Investigating Customer Segmentation Dynamics via Market Basket Analysis: An Extensive Exploration of Market Insights

Year: 2025

Type: conference-paper

Source: Lecture notes in networks and systems

DOI: 10.1007/978-981-96-5784-1_18

Authors: B. Dwarakanath, S. Sai Ganesh, M. Mathesh, N. Goutham Ram, K. Suresh Kumar

Institutions: SRM Institute of Science and Technology, Saveetha University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413363627

FWCI:

Cites: 10

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Related to: 10