Work

Adoption patterns and marketing strategies for vegan products: insights from Amazon consumer reviews

Year: 2025

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2025.2549821

Authors: Seongsoo (Simon) Jang, Sunnyoung Lee

Institutions: Cardiff University, Dongguk University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4413367911

FWCI:

Cites: 57

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Related to: 10