Work

Pak Dairy: Brand Transfer—Amplify Your Brand

Year: 2025

Type: article

Source: Asian Journal of Management Cases

DOI: 10.1177/09728201251365771

Authors: Saqib Ali, Hasan Zahid, Nadeem Khalid, Aamir Rashid, Rizwana Rasheed

Institutions: COMSATS University Islamabad, Riphah International University, Anglia Ruskin University, York College, City University of New York, College of Staten Island, City University of New York, Iqra University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413368793

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