Work

The role of green self-identity in shaping consumer loyalty and repurchase intentions: a moderated mediation model in green marketing

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2025-0629

Authors: Ziyi Hua, Minghao Huang, Qiuchao Li

Institutions: Seoul School of Integrated Sciences and Technologies, Kunming City College

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413370940

FWCI: 9.047

Cites: 81

Cited by: 5

Related to: 10