Year: 2025
Type: conference-paper
Abstract: The rapid evolution of digital marketing strategies has reshaped the landscape of product promotion. This study explores the optimization of social media advertising for Washim Skincare, focusing on increasing market share and ensuring product sustainability in a competitive environment. The research employs a comprehensive approach combining theoretical frameworks and practical business methods to analyze and implement effective strategies. The findings indicate significant improvements in consumer engagement and sales metrics post-implementation of optimized campaigns. Recommendations for continuous improvement and future research directions are also discussed.
Authors: Faiz Sawa El Ganie, Sutrisno
Institution: Islamic University of Indonesia
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4413378194