Work

Overview of Social Marketing Research

Year: 2025

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9781003566700-1

Author: Nancy R. Lee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413397115

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