Year: 2025
Type: article
Abstract: In the wake of globalisation, competition in the automotive market is becoming increasingly intense and the price wars between car manufacturers are also having a negative impact on business development. How to set the right pricing policy has become a necessity for many companies to survive and thrive. The aim of this paper is to analyse the pricing policy in the automotive manufacturing industry.
DOI: 10.54097/f9g4j260
Author: Ningkun Liu
Institution: Shandong Agricultural University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413403276