Year: 2025
Type: article
Abstract: This article focuses on Tencent Video's marketing strategy in today's video industry landscape, exploring in depth how it realizes multi-dimensional development through circle-breaking and cross-border initiatives. With the continuous progress of Internet technology and the popularization of mobile devices, users' demand for video content consumption is growing and diversified. Tencent Video has actively innovated in terms of content themes, cooperation modes, audience expansion, and distribution channels, breaking through traditional boundaries, effectively integrating resources, and accurately matching the needs of different audiences. Combined with the SWOT analysis of Tencent Video and the principles of fun, interest, interaction, and individuality of the 4I Marketing Theory, Tencent Video has created a series of successful cases to consolidate its market position and lead the industry trend, and provide diversified and high-quality content experiences for users, while reaping significant benefits. This has helped consolidate its market position and lead the industry trend, providing users with diversified and high-quality content experiences while reaping significant commercial benefits.
DOI: 10.54097/xfc4pz28
Author: Zehui Gao
Institution: Liaoning Police College
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413406619