Work

The guilt-relief pill: the effect of a sustainability claim for luxury brands

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-04-2023-0285

Authors: Shubin Yu, Nabanita Talukdar

Institutions: BI Norwegian Business School, Saint Mary's College of California

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413411523

FWCI: 7.238

Cites: 90

Cited by: 4

Related to: 10