Work

The Influence of Digital Marketing Strategies (DMS) on Business Performance in the South African Retail Industry

Year: 2025

Type: conference-abstract

Source: Global Conference on Business and Social Sciences Proceeding

DOI: 10.35609/gcbssproceeding.2025.1(156)

Authors: Sefeoluwa Oluwarotimi Badaru, Tandiswa Ngxukumeshe

Institution: Nelson Mandela University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413413305

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