Work

The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention

Year: 2025

Type: conference-abstract

Source: Global Conference on Business and Social Sciences Proceeding

DOI: 10.35609/gcbssproceeding.2025.1(119)

Authors: Yitong Wang, Ai Chin Thoo, Chun Hou Ng, Jeo Lo Ying Tuan

Institutions: University of Technology Malaysia, Xi’an Jiaotong-Liverpool University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413413505

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