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Shaping Sustainable Choices: Branding and Digital Trust in ASEAN Consumer Behaviour

Year: 2025

Type: conference-abstract

Source: Global Conference on Business and Social Sciences Proceeding

DOI: 10.35609/gcbssproceeding.2025.1(103)

Author: Rita R. Pidani

Institution: University of Newcastle Australia

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413413621

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