The Rise in Private Brands: A Supply Chain Perspective
Year: 2024
Type: conference-paper
Source: IISE Annual Conference & Expo
Authors: Eevee Murdock, Ethan Eichten, Tiffany Chang, Kerry Fung, Mohamed Awwad
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4413419612