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Integrasi Program Marketing Dan Public Relations Untuk Memenangkan Persaingan

Year: 2025

Type: article

Abstract: Marketing Public Relations (MPR) is a new marketing concept or discipline which emerged in the 1990s. The concept of MPR appears to complement and fill the roles of both marketing and public relations that are expected to be more successful marketing purposes.Integration efforts between marketing and public relations can improve credibility (trust) of the messages conveyed through the public relations so that it can penetrate the situation relatively difficult to reach by advertising.Integration of ,marketing and public relations will also improve the efficiency and effectiveness so that the MPR is able to compete and win the competition.

Source: Jurnal Insani

DOI: 10.37365/insani.v1i1.440

Author: Yerah Melita

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4413438520

FWCI:

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