Fear of losing face and desire to gain face: The effect of face consciousness on materialism
Year: 2025
Type: article
DOI: 10.1111/ajsp.70041
Authors: Hongting Su, Ling Yang, Qing Dong
Institution: Northwest Normal University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Award: G4047794137
OpenAlex ID: W4413459191