The Impact of Construal Level and Perceived Personalization on the Effectiveness of Retargeting Ads : Focusing on the Mediating Role of Percieved Usefulness and Percieved Intrusivenes
Year: 2025
Type: article
Source: 한국언론정보학보
Authors: Yujin Kim, Yungwook Kim
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4413483524