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Impact of Datamining Clustering Methods on Decision Support System - Concerning Customer Segmentation

Year: 2024

Type: conference-paper

Source: IEEE International Conference on Engineering Technologies and Applied Sciences (ICETAS)

DOI: 10.1109/icetas62372.2024.11120140

Authors: Rama Krishna Reddy, Padigepati Moulali, N. Bhargava, Asokan Durai, R. K. Ravi Kiran, E. S. Chithra

Institution: Sitadevi Ratanchand Nahar Adarsh College

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413513935

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Cites: 11

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Related to: 10