Work

The influence of branded, in-store infotainment on consumer perceptions of brand likeability, purchase intention, loyalty and brand attachment

Year: 2025

Type: article

Source: Journal of brand strategy

DOI: 10.69554/zevs5271

Authors: Joann Sciarrino, John J. Prudente

Institutions: Franciscan University of Steubenville, The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413541708

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10