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Is sustainability a laughing matter? Pitfalls in sustainability marketing and how to overcome them

Year: 2025

Type: article

Source: Journal of brand strategy

DOI: 10.69554/vbkc9615

Author: Riku Vassinen

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4413541856

FWCI:

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