Work

Advancing sponsorship measurement: An integrated measurement framework for marketing communications

Year: 2025

Type: article

Source: Journal of brand strategy

DOI: 10.69554/kril2505

Author: Larry Degaris

Institutions: Northwestern University, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413542279

FWCI:

Cites:

Cited by:

Related to: 10