Year: 2025
Type: article
Abstract: The article examines the main methods of psychological influence in the context of their impact on people’s opinions, behaviour and reactions to certain types of manipulations and triggers. The authors analyse the types of user scenarios, psychological approaches and techniques that can be used as part of developing an audience engagement strategy. Examples of manipulation and psychological influence on the audience with the help of social networks are demonstrated, and also the technology of ‘Eye tracking’ as an element of the system of analysing the user’s eye movement trajectory is considered.
Source: Dynamics of Media Systems
Authors: Alina D. Balashova, Evgeniia A. Fomina
Institution: Saint Petersburg State University of Economics
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413757715