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A Novel Method for Predicting Consumer Purchase Behaviour on E-Commerce Platforms through Graph Neural Network Model

Year: 2025

Type: conference-paper

DOI: 10.1109/icicke65317.2025.11136707

Authors: Vaishnavi. K, Shouvik Chattopadhyay, Sanjay Kumar, M. Santhosh Kumar, K. Balasubramanian, Rajlaxmi Pramod Pujar

Institutions: Sona College of Technology, University of Rajasthan, Kalasalingam Academy of Research and Education

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4413822942

FWCI: 3.892

Cites: 13

Cited by: 1

Related to: 10