Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Marketing Analytics
Authors: Joston Gary, Jiang Lu, Yan Feng, Zihan Wang, Yang Gu, Soo-Cheng Chuah, Simão Sil, António Carrizo Moreira
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4413855393
