Evaluating the Effectiveness of Green Marketing Strategies by Banks in Increasing Customer Awareness
Year: 2025
Type: article
Study design: Observational Study
Abstract: As the global environment and what consumers want change, banks are more likely to advertise their sustainability efforts. The effectiveness of these strategies in building customer awareness and generating interest is examined in this study. The study uses surveys and interviews with 50 customers and managers to assess eco-friendly financial initiatives, paperless services and how sustainability data is shared. Results suggest that focusing on green efforts and clearly showing them can boost a brand’s image and customer trust, yet people’s understanding of these efforts differs by demographic groups. The research shows that people’s views of banks are increasingly influenced by environmental issues, so strong communication efforts are crucial for the best results from green marketing.
Authors: Pooja Meena, Kamal Kishor Jangid
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4413859543