Year: 2025
Type: article
Abstract: In retail business environment, it is challenging for retailers to retain their customer base and seek their loyalty. Private label brands (PLBs), are exclusive offerings of the retailers, consequently, they are given special emphasis by retailers while formulating strategies to seek store loyalty.
Author: Ch. Reddy
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4413861535