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The Impact of Influencer Marketing : A Strategic Perspective

Year: 2025

Type: article

Abstract: This study is all about influence of social media marketing in India. Through this study we aim to understand how social media marketing influences customer purchase decisions. Influencers are pervaded with huge number of dedicated social media followers. They enhance the accessibility of social media to maintain a personal connection with their followers.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i04.54367

Author: JOSHIVIJAY PANDADA

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4413861713

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