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A study on Pre-Launch Marketing Strategies for Emerging Sports Platforms: A Case Study of Playdate

Year: 2025

Type: article

Abstract: This research paper explores the strategic approaches required for the successful pre- launch marketing of an emerging sports platform called PlayDate. The study leverages insights from industry best practices and competitor data to develop actionable marketing recommendations. Using various data visualization methods such as heatmaps and graphs, the research highlights key trends in customer acquisition costs, revenue efficiency, and market positioning. The findings provide valuable insights for PlayDate's strategic marketing decisions and ensure its readiness for a competitive sports booking platform market. Additionally, this paper outlines critical methods for customer retention, strategic partnerships, and data-driven decision-making for enhanced growth.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem52373

Authors: Pipre Sai, M. Anil, P.Ravi kumar, Vimal Kumar Tripathi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4413872237

FWCI:

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