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Engaging Gen Z: how influencer livestreams on TikTok build customer loyalty through social ties

Year: 2025

Type: article

Study design: Observational Study

Source: International journal of organizational analysis

DOI: 10.1108/ijoa-01-2025-5135

Authors: Nham Linh Vuong, Hung Manh Pham, Han Ngoc Tran, Bao Huy Nguyen, Dat Trong Dang, Thao Thu Lai

Institutions: Banking Academy of Vietnam, Viện Nghiên cứu Khoa học Ngân hàng

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413902860

FWCI: 3.592

Cites: 64

Cited by: 2

Related to: 10