Work

Consumers’ perceived benefits, barriers and opportunities on technology driven fashion marketing

Year: 2025

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-07-2024-0146

Authors: Aylin Caliskan, Ates Gul Ergun

Institution: Yaşar University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413907962

FWCI: 3.619

Cites: 53

Cited by: 2

Related to: 10