Work

The impact of Artificial Intelligence on E-commerce Customer Experience and Personalization

Year: 2025

Type: conference-paper

Source: International Conference for Emerging Technology (INCET)

DOI: 10.1109/incet64471.2025.11140097

Authors: Geetha Manoharan, Rajesh Gupta, Bhavani B, Vaishali Vishal Darunkar, Sunit Kumar Mishra, Mukesh Soni

Institutions: SR University, Lovely Professional University, Malla Reddy University, St. Vincent Pallotti College of Engineering & Technology, School of Management Sciences, Varanasi, Dr. D.Y. Patil Vidyapeeth, Pune

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4413979231

FWCI: 30.22

Cites: 18

Cited by: 8

Related to: 10