Work

Empowerment or erosion? The impacts of NFT promotion strategy on brand attitude and physical product purchase intention

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2025-0480

Authors: Zhichen Hu, Shaomu Wei, Baolong Ma, Rubing Bai

Institutions: Guangxi Minzu University, Tianjin Renai College, Beijing Institute of Technology, Shandong University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Natural Science Foundation of Shandong Province

Awards: G5365070655, G6934657469

OpenAlex ID: W4413999124

FWCI: 3.619

Cites: 57

Cited by: 2

Related to: 10